UX Design Trends to follow in 2018

2018 UX Design Trends

As we head into the new year, customers and developers are looking for new experiences and new tools to make life on the internet easier, more entertaining and more useful. Therefore User Exprience (UX) and User Interaction (UI) should be at the top of any brand’s agenda in 2018. This year accessibility is the the buzzword, with focus on user-friendly interfaces bound to drive business’ popularity and long-term success. Any professional in the field should check out the next UX Design trends that are gaining momentum as we speak:


Because our smart devices are becoming stronger, faster and more intuitive, developers are now pushing forward more interactive yet subtle details to their images. Cinemagraphs are bound to become a hit! These are not your regular gifs. High quality photos with minor elements that seem to seamlessly change, offer the illusion of movement. It’s fascinating to see a certain part of the photo come alive, making it more attractive, almost hypnotizing. And that is why they are already all over social media, soon to be seen on many sites, like blogs or portfolios.


Another thing to consider is that animation in general will become more and more integral of how brands communicate. Not only has it become easier to create and integrate motion into any kind of message, but the public has grown into being more selective, more rushed, with less and less time on its hands. Animations are here to capture the attention and render complex ideas quicker.

UX Design Trends

Augmented Reality and Virtual Reality

Another trend that was born as a result of new technologies being accessible to the masses is the use or AR and VR. These advancements offer the public new ways of interacting with a product. We love videos and the creative learning. Now we want to literally dive into it. Ikea Place is a perfect example of that. The consumer is looking to test a product, simulate a reality with it and only after to consider a purchase. Now you can actually place the furniture in your house and see what really work with augmented reality.


Speaking of sc-fi, another thing that is quickly embraced by many brands such as Netflix, Amazon or Spotify is Artificial Intelligence. The most common use is in the form of chatbots. They are extremely practical because of how well they simulate human behavior, using a natural language processing system perfect in customer service or information acquisition.

Asymmetry and Brutalism

As far as layout, asymmetry is the keyword. Intersecting elements, grids, split page design are all examples of a sort of counter trend, inspired by a Memphis Design movement. Is it surprising that it originated in the 80s?

People will become accustomed with brutalism, which is at the opposite end of polished and clean. Sites that adopt this style look ragged, fragmented and disruptive, while still communicating effectively. Take the Balenciaga site as an example of that:

UX Design Trends


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