Welcome to the printing business – managing a t-shirt brand
Starting a printing business – managing a t-shirt brand
Welcome into the world of the printing business, where consistency, quality and customization are stepping stones to any successful, long-standing brand.
We’ll be presenting you with the basic information on how to get started, how to stay on the market, beat the competition and consider innovation in your particular area.
We will break the ice with one of the most versatile and resourceful items to print on – the t-shirt. Printing on t-shirts will be the focus of the next articles and we’ll also refer to other popular items such as caps, phone cases and more, at a later time. So let’s get started.
Selling t-shirts online is one of the easiest, most affordable ways to start a real business and earn a serious income. Irrespective of how new you may be in this field, with the online resources available and the possibility of outsourcing many of the services involved, you will be able to set up an online t-shirt shop rather quickly. Most of the time you don’t even need to buy, deliver or actually print a garment. But before you get there, there are some guidelines or rules one should follow, not just for this case, but for businesses in general. So, even if t-shirts are not your thing, the following basic information will be useful for all entrepreneurs.
It may be the easiest business to get in but it’s also very competitive, as a result of that. What will set you apart is being as specific as possible about your theme. Contrary to one might expect, quantity in this case does not equal quality, and it may not even be a guarantee of success or profit. The same goes for complexity of design. Some of the best selling t-shirts of all time have had pretty simple prints although quite meaningful.
Therefore, choose a topic, a broad one and then narrow it down to a high potential niche. Take your own example and think about how and why you prefer a certain movie or hobby – you will know exactly what’s the best slogan or visual, so start from there. What makes it promising is finding a social phenomenon around it, like memes, or communities based on it. Google is definitely your best friend for this. Once you find it, think ahead and ask yourself if you could print the design on other products as well.
Next up, is choosing a name for your brand, in accordance with your products. It should be easy, to which people can relate, one that tells them right away what you’re selling. It should also be simple, considering it will show up in your web address, social media, emails and even adverts. It’s easier said than done, but definitely not impossible. Try name generators, play name associations, ask friends, look up the meaning of words, go back and forth until it sounds right and recreates your brand’s identity.
Speaking of identity, don’t underestimate the power of a good logo. If you are not particularly good at creating one, fear not – the internet is here. You can hire a professional, who will create something unique but will get pricey. If you haven’t inherited a fortune, consider a template that will allow you to fit the name of your brand. And if you’re in a real rush and really tight with money, Fiverr for example is an option in that sense, but not a good idea if you want to build a strong brand for the future. You could get lucky, though, and get something really good, because there are many undiscovered talented designers out there!
This right here is just the tip of the iceberg, in the long journey to start your online t-shirt brand, and it’s already quite the work, time wise. The good thing is that you can do all of the above mostly from your computer. Research is paramount to a good start, to good decisions regarding your new business venture. Know the environment, know your identity and your target audience, then you can move on to new challenges, such as t-shirt designs, which we will discuss in our next article.