2018 Graphic Design trends to consider in your future projects

2018 Graphic Design trends

After all the celebratory events and deadlines you met, this is the beginning of another marathon of creative sessions. Before you jump in, there is a quick round up that you should check out below, to prepare yourself for the new year.

The 2018 graphic design trends mentioned in the post are not the only things to look out for in the upcoming year, but they are important starting points to consider. There are other trends predicted by experienced professionals in the field, which you can examine by clicking the source links at the end of this article.

The general consensus is that, as a graphic designer, web developer or content creator you should pay special attention to the following in 2018:

Bold, vivid colors

If only startups used fluorescent colors and flashy tones to stand out from the rest, now big players are also jumping on the bandwagon with more daring displays. This seems to be a counter response to all the minimalist aesthetics taking over lately. Take the Instagram logo, for example. It was a wave of both negative and positive reactions to the very colorful icon, which late died down and many are following suit. The screens and gadgets now allow for easier page loading so brands are all over this tendency to add more and more color to their branding and play with imagery. This started in 2017 and will definitely reach a peak during 2018.

Taking that into account, it was no surprise to see Pantone choose Ultra Violet as the year’s color. Purple tones will inevitably pave the way for many galaxy inspired patterns and motifs, such as stars, planets or anything related to adventure and discovery.

Innovative fonts and typography

Speaking of bold colors, the same seems to happen with fonts and typography. We’ve seen the massive amount of hand-made fonts become mainstream. Now it’s time to put those creative hands through a more challenging process, to create colorful, interactive fonts and typography that jump off the screen. I remember back in October of last year, Adobe and Fontself offering such colored fonts for free, for a week only. That’s when I was certain this will be one of the trends of 2018 in terms of text layout and structure.

Doubles: double exposure, duo tones, duo light

The next design trend I’m sure you’ve already notice in the last couple of years is the heavy use of double exposure. I see it on posters, brand sites, billboards and book covers. Next to this growing tendency, there are plenty of duo tones used, most people crediting Spotify as the initiator. The effect compliments semi-flat design really well and goes hand–in-hand with the trend of bold, vivid colors I mentioned earlier. It is the year of doubles it seems, because double-light can also be included as another 2018’s favorite.

Personalized illustrations

Moving on the a very popular design subject, illustrations. Hand-drawn, personalized illustrations are still top of the list. So, say goodbye to stock images. But what makes them so much more interesting is when they go over photos or altered for a negative-space effect. Whatever you choose as your favorite, mixed media seems to be on the rise. As style, the 80’s and 90s are making a coming not only in fashion but in the graphic design industry as well. So expect to see more of that in the form of patterns, characters and geometric shapes. Think modern shapes and retro gradients.

Isometric Graphics

In accordance with the tendency to steer clear of symmetry, isometric icons are bound to populate our interwebs more and more. Tired of all the flat design, the industry is distancing itself from it by introducing this new trend. Isometric design is a way of rendering 3d objects in 2d. Expect to become animated as well.

SVG formats

Last but definitely not least, the most popular graphic format announced is the SVG (scalable vector graphic). As the name suggests, these vectors are scalable, flexible, adaptable which is paramount to the array of devices used today. No more fixed file types – this is the era of responsive information, so act (or design) like it!


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UX Design Trends to follow in 2018

2018 UX Design Trends

As we head into the new year, customers and developers are looking for new experiences and new tools to make life on the internet easier, more entertaining and more useful. Therefore User Exprience (UX) and User Interaction (UI) should be at the top of any brand’s agenda in 2018. This year accessibility is the the buzzword, with focus on user-friendly interfaces bound to drive business’ popularity and long-term success. Any professional in the field should check out the next UX Design trends that are gaining momentum as we speak:


Because our smart devices are becoming stronger, faster and more intuitive, developers are now pushing forward more interactive yet subtle details to their images. Cinemagraphs are bound to become a hit! These are not your regular gifs. High quality photos with minor elements that seem to seamlessly change, offer the illusion of movement. It’s fascinating to see a certain part of the photo come alive, making it more attractive, almost hypnotizing. And that is why they are already all over social media, soon to be seen on many sites, like blogs or portfolios.


Another thing to consider is that animation in general will become more and more integral of how brands communicate. Not only has it become easier to create and integrate motion into any kind of message, but the public has grown into being more selective, more rushed, with less and less time on its hands. Animations are here to capture the attention and render complex ideas quicker.

UX Design Trends

Augmented Reality and Virtual Reality

Another trend that was born as a result of new technologies being accessible to the masses is the use or AR and VR. These advancements offer the public new ways of interacting with a product. We love videos and the creative learning. Now we want to literally dive into it. Ikea Place is a perfect example of that. The consumer is looking to test a product, simulate a reality with it and only after to consider a purchase. Now you can actually place the furniture in your house and see what really work with augmented reality.


Speaking of sc-fi, another thing that is quickly embraced by many brands such as Netflix, Amazon or Spotify is Artificial Intelligence. The most common use is in the form of chatbots. They are extremely practical because of how well they simulate human behavior, using a natural language processing system perfect in customer service or information acquisition.

Asymmetry and Brutalism

As far as layout, asymmetry is the keyword. Intersecting elements, grids, split page design are all examples of a sort of counter trend, inspired by a Memphis Design movement. Is it surprising that it originated in the 80s?

People will become accustomed with brutalism, which is at the opposite end of polished and clean. Sites that adopt this style look ragged, fragmented and disruptive, while still communicating effectively. Take the Balenciaga site as an example of that:

UX Design Trends


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